GoHighLevel's AI pricing has multiple layers — base subscription, AI Employee plans, and usage-based fees. Here's exactly what each AI feature costs so you can budget accurately before signing up.
The Pricing Layers
GHL AI pricing has three layers. Understanding all three prevents bill shock and helps you choose the right plan for your volume.
Your GHL plan — Starter ($97/mo), Unlimited ($297/mo), or Agency Pro ($497/mo). Includes basic AI conversation on all plans. This is your floor cost.
Optional add-on per location. Growth at $50/month includes generous monthly AI limits. Unlimited at $97/month for unlimited usage across all AI features. Pay-per-use available for low-volume users.
SMS (~$0.01/message), email (~$0.001/email), voice calls (~$0.014/minute), and AI token consumption for advanced AI features. These scale with your actual usage volume.
The bootcamp link gives you a 30-day free trial — double the standard 14-day trial. Full platform access including AI features. No credit card charged until the trial ends.
AI Employee Plans
No AI Employee subscription. AI features billed at token cost based on the models and actions used. Best for businesses that use AI occasionally or want to test before committing to a monthly plan.
Generous monthly limits across Conversation AI, Voice AI, Reviews AI, and Content AI. Includes limited Ask AI and AI Studio usage. Best for scaling businesses that want cost predictability.
Unlimited usage across Conversation AI, Voice AI, Reviews AI, and Content AI. Generous included usage for Ask AI and AI Studio. Subject to fair use policy. Best for high-volume deployments.
On the $497/month Agency Pro plan, you can rebill AI costs to your sub-accounts at a markup — turning AI usage into a revenue stream for your agency.
Is It Worth It
The bootcamp trial gives you 30 days to test every AI feature with your real leads — before paying anything. No commitment until your trial ends.
⚡ Extended 30-day trial — no charge until day 31FAQ