GoHighLevel AI is billed per sub-account, on top of your $97, $297 or $497 platform plan. Each sub-account picks one option: pay-per-use with no monthly fee, AI Employee Growth at $50 a month, or AI Employee Unlimited at $97 a month. Texts, calls and Agent Studio are billed separately on every option.
Updated October 11, 2026. Rates checked against HighLevel's AI Product Pricing article (last modified September 28, 2026).
Every account starts here. No platform plan includes the AI Employee; AI is a separate charge for each sub-account.
| Plan | Monthly | Annual | Built for |
|---|---|---|---|
| Starter | $97 | $970 | One business, or up to three sub-accounts |
| Unlimited | $297 | $2,970 | Agencies managing many client sub-accounts |
| Agency Pro | $497 | $4,970 | Agencies reselling the platform (SaaS Mode) and rebilling AI |
Platform prices as published in 2026. Confirm current plans on gohighlevel.com.
Each enabled sub-account picks one option. Ten client sub-accounts on Unlimited cost $970 a month in AI alone, so choose account by account, not agency-wide.
| AI tool | Pay-per-use $0/mo | AI Employee Growth $50/mo | AI Employee Unlimited $97/mo |
|---|---|---|---|
| Conversation AI | Token cost | 1,000 responses/mo | Unlimited (fair use) |
| Voice AI (inbound, outbound, widget) | Voice + token cost | 100 minutes/mo | Unlimited (fair use) |
| Reviews AI | $0.01 per AI reply sent | Unlimited | Unlimited |
| Content AI | $0.063/image, $0.0945 per 1,000 words | Unlimited | Unlimited |
| Ask AI and AI Studio | Token cost | Usage included | 3x the Growth usage |
| Managed Agents | Token cost | 100 runs/mo | 1,000 runs/mo |
| Agent Studio | Token cost | Token cost | Token cost |
| Funnel AI, Workflow AI builder, Email AI | Free | Free | Free |
On Growth, usage past the monthly allowance bills at pay-per-use rates, unless the sub-account's AI usage limit is set to block AI at the limit. Ask AI and AI Studio allowances reset in 5-hour windows. Source: HighLevel AI Product Pricing.
Want the detail on one tool? Read our guides to GoHighLevel Conversation AI (channels, token rates and setup) and GoHighLevel Ask AI (what the built-in assistant does and costs).
If a sub-account isn't on Growth or Unlimited, this is what each AI action costs.
| AI tool | Pay-per-use rate |
|---|---|
| Voice AI, standard | $0.045/min voice engine + $0.015 to $0.17/min for the voice + AI model tokens + the phone call |
| Voice AI, speech-to-speech | One all-in rate: $0.10/min (Google) or $0.20/min (OpenAI), plus the phone call |
| Conversation AI | Billed by AI model tokens. Example from HighLevel: a long conversation of 100,000 input and 25,000 output tokens on GPT-5 costs about $0.38 |
| Content AI | $0.063 per image, $0.0945 per 1,000 words |
| Reviews AI | $0.01 per AI-assisted reply sent |
| Ask AI and AI Studio | Token cost per session; varies with task size |
| Premium Workflow AI actions | $0.01 per execution (decision maker, intent detection, summarize, translate) |
| Agent Studio web search | $0.01 per search, plus model tokens |
Third-party model rates can change. HighLevel advises confirming current in-app pricing before quoting clients.
Pick your platform plan, your AI option and how many sub-accounts will use AI. This covers the fixed monthly fees before texts, calls and overages.
Phone, text and email charges, Agent Studio and any Growth overages come on top.
Plus texts, calls and email. Voice AI past 100 minutes and Conversation AI past 1,000 responses bill at pay-per-use rates.
Agency Pro is the plan that lets you rebill AI Employee to clients. On Unlimited ($297) the AI costs $1,267 a month, but you can't rebill the AI plans to clients.
Run the AI on real leads for a month, then check what that sub-account's AI charges actually were in the AI Suite.
If a month of pay-per-use lands above $50 and you're inside 1,000 responses and 100 voice minutes, Growth is cheaper and predictable.
Voice AI adds up fastest on pay-per-use, because you pay the engine, the voice and the tokens. If charges run past $97, switch.
Each sub-account can keep AI running and notify you, or block AI at a spending limit. Decide this before the AI goes live.
A busy client can be on Unlimited while a quiet one stays on pay-per-use. Nothing forces every sub-account onto the same option.
No AI plan covers phone, text or email charges, even Unlimited.
Summer of AI was HighLevel's promotion that ran June 1 through August 31, 2026. It's over, and normal AI pricing on this page now applies. Here's what it included:
Funnel AI, Email AI and the Workflow AI builder are still free. Ask AI and AI Studio now bill at token cost on pay-per-use, or come with included usage on Growth and Unlimited. Source: HighLevel Summer of AI 2026.
These apply on every plan and every AI option, because the AI still sends real texts and makes real calls.
| Usage (US and Canada) | Approximate rate |
|---|---|
| Text message (SMS) | About $0.0075 per segment, inbound or outbound, plus carrier fees |
| Outbound call | About $0.0166 per minute |
| Inbound call to a local number | About $0.0117 per minute |
| Call recording / transcription | $0.0025 / $0.024 per minute |
| Under $1 per 1,000 emails |
Rates vary by country and change over time. Source: HighLevel Phone System pricing and billing guide.
The pricing only pays off once the AI is set up on real leads. Pick the path that fits how much time you have.
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Only if you choose AI Employee Unlimited, and it's charged per sub-account, not once for the agency. Each sub-account can instead use AI Employee Growth at $50 a month, or pay-per-use with no monthly fee. The platform plan never includes the AI Employee.
Yes. Each enabled sub-account picks its own option, so one client can be on Unlimited while another stays on pay-per-use. Charging your clients for AI through rebilling requires the $497 Agency Pro plan.
Yes. AI Studio isn't tied to the platform plan. On pay-per-use it's billed at token cost; AI Employee Growth includes usage, and Unlimited includes three times that, measured in 5-hour windows.
On pay-per-use, Ask AI is billed at token cost per session, so a simple question costs less than a task that builds or updates assets. Growth includes Ask AI usage, and Unlimited includes three times as much.
Text and email sending, Agent Studio usage (pay-per-use on every plan), premium Workflow AI actions past the free allowance, and on Growth, any usage past 1,000 Conversation AI responses or 100 Voice AI minutes.
Conversation AI, Voice AI, Reviews AI and Content AI are unlimited subject to HighLevel's fair-use policy. Phone charges and Agent Studio are still billed separately.
August 31, 2026. The free all-summer access to Ask AI and AI Studio ended with it; Funnel AI, Email AI and the Workflow AI builder remain free.
Rebilling AI Employee to clients requires the $497 Agency Pro plan, which also adds SaaS Mode for reselling the platform under your own brand.