Ask AI is the assistant built into HighLevel's top navigation bar. You type what you want in plain English and it creates content, answers platform questions and takes real actions in your account, like building Conversation AI and Voice AI agents. It's available on every plan. On pay-per-use you pay token cost, so each session's price depends on the models and actions it uses. The AI Employee Growth plan ($50 a month per sub-account) includes Ask AI usage, and Unlimited ($97) includes three times as much.
Updated October 11, 2026
You describe the job once. Ask AI works out the steps and does them inside HighLevel, so you aren't clicking through menus.
Your sub-account
Create a Voice AI agent that answers after hours and books appointments.
Done. I drafted "After-Hours Receptionist" with your business hours and your booking calendar.
Now write a 3-text follow-up for people who don't book.
Here are three short texts, spaced over five days. Want me to add them to a workflow?
✓ Ready for your review
Example conversation, for illustration
One plain-English prompt, from the Ask AI icon in the top bar.
It decides which AI models and HighLevel actions the job needs.
The text going in and out is measured in tokens. Bigger jobs use more.
Pay-per-use bills the session at token cost. AI Employee plans draw from included usage.
Sources: HighLevel AI products pricing and Overview of Ask AI. Pricing changes, so confirm in your account before you budget.
It's an assistant for running HighLevel itself. It works inside your account rather than talking to your customers.
Create, configure and manage Conversation AI chat agents and Voice AI phone agents.
Draft emails, texts, posts and other marketing copy without leaving the page.
Handle contacts and records. It recognizes custom fields by name, so no field IDs.
It searches HighLevel's help content and walks you through features and fixes.
Workflows, AI, contacts, settings and more are all reachable from one chat panel.
Works in both views. On the mobile apps it's currently limited to agency admins.
AI plans are billed monthly per enabled sub-account. You only pay a plan fee for sub-accounts where you turn the plan on.
| AI plan | Monthly fee | Ask AI |
|---|---|---|
| Pay-per-use | $0 | Billed at token cost, per session |
| AI Employee Growth | $50 per sub-account | Usage included |
| AI Employee Unlimited | $97 per sub-account | 3x the Growth usage included |
Agent Studio is not in any AI plan and stays pay-per-use. Phone charges apply on every plan. Ask AI was free from June 1 to August 31, 2026 under Summer of AI; that period has ended. Source: HighLevel AI products pricing.
A clear, complete prompt avoids rounds of back-and-forth that each add tokens.
On pay-per-use, check what your normal week costs before you lean on it.
If a sub-account uses Ask AI and other AI tools daily, Growth or Unlimited is often more predictable.
Rebilling can pass usage costs to client sub-accounts. Rebilling AI Employee usage requires the $497 agency plan.
Rebilling details: HighLevel rebilling, reselling and wallets.
Ask AI saves time once your account is set up right. Pick the path that fits how much time you have.
We set up your follow-up, booking and answering systems in HighLevel, keep AI costs in check and manage it every month.
⚡ Extended 30-day trial — no charge until day 31.
Our bonus: sign up through our link and get a free 30-minute setup call with Ray, so you don't get stuck in week one.
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There's no monthly fee. Each session is billed at token cost, based on the models and actions it uses, so a quick question costs less than a multi-step build. HighLevel publishes worked examples in its Ask AI sessions pricing article.
AI models measure text in tokens, small chunks of words. You pay for the tokens your request and the AI's work use. Two sessions can cost different amounts because they use different amounts of text and different actions.
It was free for all sub-accounts from June 1 to August 31, 2026 during Summer of AI. Now it's billed at token cost on pay-per-use, or covered by included usage on the $50 Growth and $97 Unlimited plans.
Only if you choose AI Employee Unlimited. That $97 is a separate AI plan billed per enabled sub-account, on top of your platform plan. You can also stay on pay-per-use with no monthly AI fee, or pick Growth at $50.
No. Ask AI is the assistant for running your account. AI Studio and Agent Studio are separate tools with their own pricing; Agent Studio is pay-per-use on every plan.
It works in both agency and sub-account views. On the HighLevel, LeadConnector and white-label mobile apps, it's currently available to agency admins.