Conversation AI is HighLevel's AI agent for written messages. It replies to your leads and customers on SMS, Facebook, Instagram, WhatsApp, live chat and your chat widget, answers from your business information and can book appointments. On pay-per-use you pay token cost for each reply. The AI Employee Growth plan ($50 a month per sub-account) includes 1,000 agent responses a month, and Unlimited ($97) has no cap, subject to fair use. Text and WhatsApp messaging fees are billed separately.
Updated October 11, 2026
A lead messages you after hours. Instead of waiting until morning, they get an answer and a booking in the same conversation.
Instagram DM
Hi, do you do kitchen remodels? How soon could someone come out?
We do! We usually have estimate visits open this week. What city is the home in?
Sanford
We cover Sanford. I can book a free estimate Thursday at 10am or Friday at 2pm. Which works?
✓ Booked: Thursday 10:00 AM
Example conversation, for illustration
In AI Agents > Conversation AI, start from a template or write your own instructions.
Services, service area, hours and FAQs, so answers come from your business, not guesses.
Turn on the channels it should answer. Start in Suggestive mode, then move to Auto-Pilot.
Set an AI usage limit and route anything sensitive to your team.
Sources: HighLevel AI product pricing and Conversation AI channels. Pricing changes, so confirm in your account before you budget.
It talks to your customers in writing. For phone calls, HighLevel uses Voice AI, which is priced separately.
Replies from the information and instructions you give it, any time of day.
Offers open times from your calendar and confirms the booking in the chat.
Asks the questions you set, like service needed or location, before your team steps in.
Understands voice messages on WhatsApp, Facebook, Instagram and SMS/MMS.
Suggestive mode drafts replies for your team. Auto-Pilot sends them on its own.
Can pass a conversation to another bot or your team when a person should take over.
AI plans are billed monthly per enabled sub-account. Messaging fees for texts and WhatsApp are separate on every plan.
| AI plan | Monthly fee | Conversation AI |
|---|---|---|
| Pay-per-use | $0 | Billed at token cost for each reply |
| AI Employee Growth | $50 per sub-account | 1,000 agent responses a month, then token cost |
| AI Employee Unlimited | $97 per sub-account | Unlimited, subject to fair use |
Each reply uses input tokens (the customer's message, history, instructions and knowledge) and output tokens (the AI's reply). Rates per 1 million tokens:
| Model | Input | Output |
|---|---|---|
| GPT-5 | $1.25 | $10.00 |
| GPT-5 Mini | $0.25 | $2.00 |
| GPT-4.1 | $2.00 | $8.00 |
| GPT-4.1 Mini | $0.40 | $1.60 |
HighLevel's own example: 100,000 input tokens and 25,000 output tokens on GPT-5 cost about $0.375. The same usage on GPT-5 Mini works out to about $0.075 at the rates above. Source: HighLevel AI product pricing, updated September 28, 2026.
A few conversations a day usually costs little at token rates, with no monthly fee.
1,000 responses a month at $50 gives you a predictable bill, with token cost after that.
If the AI answers all day across several channels, $97 removes the cap and bundles Voice AI too.
Choose "keep AI running, just notify" or "block AI at the limit" so a busy month never surprises you.
Agencies: rebilling AI Employee usage to client sub-accounts requires the $497 agency plan. Usage is reviewed in the AI Suite at the agency level.
Conversation AI is only as good as its setup. Pick the path that fits how much time you have.
We set up Conversation AI on your channels, train it on your business, connect your calendar and manage it every month.
⚡ Extended 30-day trial — no charge until day 31.
Our bonus: sign up through our link and get a free 30-minute setup call with Ray, so you don't get stuck in week one.
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On pay-per-use there's no monthly fee; each reply is billed at token cost for the model you choose. The $50 AI Employee Growth plan includes 1,000 agent responses a month, and the $97 Unlimited plan has no cap, subject to fair use. Both are per sub-account.
Per token. Longer conversations, longer replies and more knowledge-base content use more tokens, so two conversations can cost different amounts on the same model.
SMS, Facebook, Instagram, WhatsApp, live chat and the chat widget are built in. Some HighLevel Marketplace messaging apps can be added as extra channels through a Labs setting.
Yes. Conversation AI covers the AI. SMS/MMS and WhatsApp messaging fees are billed separately, on every plan.
No. Conversation AI handles written messages. Voice AI answers phone calls and is priced by the minute on pay-per-use. The $97 Unlimited plan covers both, though phone charges still apply.
Yes, in Auto-Pilot mode. Many businesses start in Suggestive mode, where the AI drafts replies for staff to send, then switch once they trust the answers.