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Ad management built around booked appointments

We run ads that are measured by booked appointments, not clicks. Every ad lead goes straight into follow-up that texts within a minute, books the appointment and reports results by source, so you can see which ads actually bring customers. We also build the website and content that bring customers organically, so you depend on ads less over time.

Updated October 11, 2026

See it work

This is what a fast, automated response looks like from the customer's side.

Your Business9:41 PM

New Facebook lead form

Hi Kim, thanks for requesting the free inspection! What's the address?

412 Maple Ave

Thanks! We can come out Wed 10am or Thu 4pm. Which works?

Thursday

✓ Booked · Source: Facebook ad

Example: automated text follow-up

1Click

Ad lead captured

Facebook, Instagram or Google lead lands in the CRM.

2Minute 1

Instant follow-up

Text and email before the lead cools off.

3Same day

Appointment booked

Not just a form fill.

4Monthly

Cost per booked appointment

Reported by ad and source, not just clicks.

60 sectarget time for the first text to a new lead
7follow-up touches over the first two weeks
24/7answering for calls, texts and web chat
1inbox for every channel

How we set up the follow-up systems we build. Your settings can differ.

How we run ads

  • Offer and audience first. What you're promoting and to whom.
  • Landing page that converts. One clear action, built for the ad.
  • Instant follow-up. Every lead texted within a minute.
  • Booking built in. Leads can pick a time right away.
  • Track by source. Leads, bookings and customers per ad.
  • Cut and scale. Pause what doesn't book; fund what does.

Rules we follow

Special ad categories

Housing, credit and employment ads follow Meta's special ad category rules; no discriminatory targeting.

No inflated promises

Ads stay truthful and supportable.

You own the ad account

Ads run in your account, with your billing.

Ads plus organic

Ads fill the calendar now; your website keeps working after the budget stops.

See what this would look like for your business

On a free call, we'll show you how customers find businesses like yours today and what we'd build first.

Done for you

Free strategy call

No obligation. If we can help, we'll explain the plan and the investment.

  • How you show up on Google and AI today
  • Where leads are being missed
  • A plan for the next 90 days
Book My Free Strategy Call

Ad management questions

Which platforms do you manage?

Facebook and Instagram, and Google ads.

How do you measure success?

Booked appointments and customers by source, not just clicks or leads.

Is ad spend included?

No. Ad spend goes directly to the platform from your account.

Do you work with housing or lending ads?

Yes, following special ad category rules.

Why do you also push organic?

Ads stop when the budget stops. A website that gets found keeps working.