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GoHighLevel reputation management

GoHighLevel's reputation tools send review requests by text and email, pull your Google and Facebook reviews into one place, and let you reply manually or with Reviews AI. Reviews AI is billed per response or included in an AI Employee plan. Used the right way, asking every customer and never filtering out unhappy ones, it's one of the fastest wins for local visibility.

Updated October 11, 2026

How it works on GoHighLevel

From signup to a running system, step by step.

Your Business9:41 PM

Appointment reminder

Hi Jess, a reminder for your appointment tomorrow at 2:00 PM. Reply C to confirm or R to reschedule.

C

You're confirmed! See you tomorrow.

After the visit

⭐ Review request sent

Example: automated text follow-up

1Booked

Appointment set

Online booking or a quick text conversation.

2Day before

Automatic reminder

Confirm or reschedule with one reply.

3After the visit

Review request

Sent while the experience is fresh.

4Weeks later

Rebook nudge

Brings them back before they drift.

30 daysextended trial when you sign up through our link (standard is 14)
$97Starter plan per month
$297Unlimited plan per month
$497Agency Pro plan per month

HighLevel's published plan prices; usage (texts, calls, AI) is billed separately. Confirm current pricing at gohighlevel.com.

How GoHighLevel reputation management works

FeatureWhat it does
Review requestsSends a text or email asking for a review after a job, visit or closing
Automation triggerStarts when an appointment is marked complete or a deal closes
Reviews inboxShows Google and Facebook reviews in one place
Reviews AIDrafts or posts replies in your tone (usage-billed or in an AI Employee plan)
Review widgetDisplays your reviews on your website

Pricing: confirm current Reviews AI rates on HighLevel AI Product Pricing.

The rules you must follow

No review gating

Ask every customer. Sending only happy customers to Google and steering unhappy ones elsewhere breaks Google's policy.

No fake or bought reviews

The FTC's rule bans fake reviews, buying reviews and suppressing negative ones.

Reply to every review

Short, specific, professional replies, including to critical ones.

Never share private details

Don't confirm someone was a client or patient in a public reply if your industry restricts it.

GoHighLevel reputation management questions

Does GoHighLevel do reputation management?

Yes: review requests, a reviews inbox for Google and Facebook, replies and a website review widget.

How much does Reviews AI cost?

It's billed per AI response or included in an AI Employee plan. Check HighLevel's AI pricing page for current rates.

Can I only send happy customers to Google?

No. That's review gating, and it violates Google's policy. Ask every customer.

Can it reply to reviews automatically?

Yes, with Reviews AI, or you can approve drafts first.