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White-label SaaS for agencies: GoHighLevel SaaS Mode explained

GoHighLevel SaaS Mode lets an agency sell the platform under its own brand: your name, your domain, your app, your prices. Clients sign up and pay you directly, and GoHighLevel handles the billing infrastructure. SaaS Mode is included in the $497-a-month Agency Pro plan, which can also rebill usage like texts and AI to clients.

Updated October 11, 2026

How a branded SaaS business runs

From setup to recurring revenue.

Your Business9:41 PM

Website chat

Do you do same-week installs?

We do! What are you looking to install, and what's your zip code?

Water softener, 32746

Great, we serve 32746. Pick a time for a free assessment: Thu 9am or Fri 3pm?

✓ Booked: Thursday 9:00 AM

Example: automated text follow-up

1Step 1

Brand it

Your name, domain and app.

2Step 2

Build your plans

Decide what each client tier includes.

3Step 3

Onboard clients

Templates and setup for your niche.

4Step 4

Bill and rebill

Clients pay you; usage is rebilled.

30 daysextended trial when you sign up through our link (standard is 14)
$97Starter plan per month
$297Unlimited plan per month
$497Agency Pro plan per month

HighLevel's published plan prices; usage (texts, calls, AI) is billed separately. Confirm current pricing at gohighlevel.com.

How SaaS Mode works

PieceWhat it means
White labelYour brand, domain and app instead of GoHighLevel's
Your pricing plansYou decide what's included and what it costs
Client billingClients pay you directly; GoHighLevel provides the billing infrastructure
Usage rebillingAgency Pro can rebill texts, calls, email and AI usage to clients
Sub-accountsEach client gets their own account to run their business

Source: GoHighLevel plan details; confirm current plan features at gohighlevel.com.

What it really takes

Software alone rarely sells

Most small businesses buy a result, not a login. Bundle setup, templates and support.

Plan your support

Every client will need onboarding and help. Budget the time.

Start with one niche

Templates built for one industry are easier to sell and support.

Watch usage margins

Set rebilling so texting and AI costs never come out of your pocket.

White-label SaaS questions

What is GoHighLevel SaaS Mode?

A feature that lets agencies sell GoHighLevel under their own brand, with their own plans and pricing.

Which plan includes SaaS Mode?

The $497-a-month Agency Pro plan.

Do clients pay me or GoHighLevel?

Clients pay you directly. GoHighLevel provides the billing infrastructure.

Can I rebill texting and AI usage?

Yes, Agency Pro can rebill usage like texts, calls, email and AI to clients.

Is white-label SaaS a good business?

It can be, when you sell a clear result to one niche and plan for setup and support. Software alone rarely sells.