Agent Studio is HighLevel's builder for custom AI agents. You give an agent instructions, knowledge and tools, such as web search or outside APIs, and it can generate text, images, video or speech and take actions. It's billed pay-per-use on every plan, even AI Employee Unlimited, so it's best for specific jobs the standard Conversation AI and Voice AI don't cover.
Updated October 11, 2026
HighLevel has several AI products with similar names. Here's the difference.
| Tool | What it does |
|---|---|
| Conversation AI | Answers texts, chats and social messages, and books appointments |
| Voice AI | Answers and makes phone calls |
| Agent Studio | Builds custom agents with your own instructions, tools and data |
| Managed Agents | Run agents on triggers or schedules (formerly Super Agents) |
| AI Studio | Builds websites and pages from a prompt |
| Ask AI | An assistant inside your HighLevel dashboard |
Agent Studio isn't included in any AI subscription. It's billed by usage on Pay-Per-Use, Growth and Unlimited alike.
| Usage | Example rates (HighLevel, Sept 2026) |
|---|---|
| Agent responses | By AI model tokens, e.g. GPT-5 Mini at $0.25 input / $2.00 output per million tokens |
| Web search | $0.01 per search |
| Image generation | $0.04 to $0.12 per image, depending on size and quality |
| Video generation | $0.15 to $0.40 per second of video |
Source: HighLevel AI Product Pricing. Third-party model rates change; check in-app pricing before quoting clients.
Research, report building, content drafts or data lookups that follow the same steps every time.
Agents that call an outside API or search the web for current information.
For answering and booking leads, Conversation AI and Voice AI are simpler and can be covered by a flat AI plan.
Review agent logs and set usage limits so a busy agent doesn't run up costs.
Custom agents are powerful, but most businesses get more from a well-built follow-up and booking system first.
We set up your website, follow-up, booking and AI on GoHighLevel, then keep it running every month.
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HighLevel's builder for custom AI agents that use your instructions, knowledge and tools, like web search or outside APIs.
No. Agent Studio is pay-per-use on every plan, including Unlimited.
Agent Studio builds AI agents. AI Studio builds websites and pages from a prompt.
No. Conversation AI and Voice AI handle answering and booking, and can be covered by the $50 or $97 AI plans.
Use smaller models where they work, review agent logs, and set AI usage limits on the sub-account.