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GoHighLevel Voice AI: what it does and what it costs

GoHighLevel Voice AI answers inbound calls, makes outbound calls and powers a voice widget on your website. It answers questions from your business information, books appointments on your calendar and transfers calls to a person. It's billed per location: pay-per-use, 100 minutes a month on the $50 Growth plan, or unlimited on the $97 plan, with phone charges on top.

Updated October 11, 2026

Hear how Voice AI handles a call

An example of an after-hours call answered and booked by AI.

Phone call9:41 PM

📞 Incoming call · 8:47 PM

Thanks for calling Lakeside Dental, this is the virtual assistant. How can I help?

I chipped a tooth. Can I get in tomorrow?

I'm sorry to hear that. We have 8:30 AM or 11:00 AM tomorrow. Which works?

8:30

✓ Booked by phone: Tomorrow 8:30 AM

Example: an AI-answered phone call

1Ring 1

AI picks up

Every call, nights and weekends.

2In the call

Answers and qualifies

Common questions, then the right next step.

3Same call

Books the appointment

Straight onto your calendar.

4After

Summary to your team

Call notes and a handoff when a person is needed.

$0pay-per-use start, no monthly fee
$50Growth plan per location per month
$97Unlimited plan per location per month
24/7calls answered, nights and weekends

HighLevel's published AI Employee and Voice AI pricing; phone carrier charges are separate. Confirm current rates at gohighlevel.com.

Voice AI pricing

OptionMonthlyVoice AI
Pay-per-use$0$0.045/min voice engine + $0.015–$0.17/min voice + AI model tokens; or $0.10–$0.20/min speech-to-speech
AI Employee Growth$50100 Voice AI minutes a month (inbound, outbound and widget combined)
AI Employee Unlimited$97Unlimited Voice AI, subject to fair use

Phone system charges apply to every call on every option. Source: HighLevel AI Product Pricing.

Example: a 10-minute pay-per-use call

From HighLevel's own example, using OpenAI voice.

PartCost
Voice engine (10 × $0.045)$0.45
Voice (10 × $0.015)$0.15
AI model tokensVaries with conversation
Phone chargesVaries
Before tokens and phone$0.60

Setup tips

  • Load your business facts. Services, area, hours, pricing language.
  • Keep the prompt focused. Clear instructions beat long ones.
  • Connect your calendar. So it books real times.
  • Set transfer rules. Urgent calls go to a person.
  • Pick the voice. Cost per minute varies by voice provider.
  • Review calls weekly. Fix wrong answers early.

Two ways to get it running

The software is the easy part. Setup is where most businesses stall.

Done for you

We build it and run it

We set up your website, follow-up, booking and AI, connect your lead sources and keep it running every month.

  • Your business facts and FAQs loaded
  • Calendar, transfers and summaries set up
  • Tuned on real calls
Book My Free Strategy Call
Do it yourself

Build it yourself on GoHighLevel

CRM, texting, booking and AI in one platform, with our free setup call.

⚡ Extended 30-day trial — no charge until day 31.

Our bonus: sign up through our link and get a free 30-minute setup call with Ray, so you don't get stuck in week one.

Affiliate link: we earn a commission if you subscribe, at no extra cost to you.

GoHighLevel Voice AI questions

What does GoHighLevel Voice AI do?

Answers and makes calls, answers questions, books appointments and transfers to a person.

How much does Voice AI cost?

Per location: pay-per-use, 100 minutes on the $50 Growth plan, or unlimited on $97 Unlimited, plus phone charges.

What is speech-to-speech Voice AI?

A model that hears and speaks directly for lower latency, billed at an all-in rate of $0.10 to $0.20 per minute plus phone charges.

Can Voice AI book appointments?

Yes, during the call, on your connected calendar.

Does Unlimited include phone charges?

No. Phone charges apply to every call.