If leads come in but don't turn into customers, the problem is almost always in one of four places: you respond too slowly, you stop following up too early, it's hard to book with you, or the lead wasn't a good fit to begin with. Run through the checklist below to find which one is costing you the most.
Updated October 11, 2026
Answer honestly. Each “no” is a leak.
| Stage | What to measure | If it's low |
|---|---|---|
| Contacted | % of leads you reached | Respond faster; add text-back |
| Booked | % of contacted leads who booked | Make booking easier; follow up longer |
| Showed | % of booked who showed up | Add reminders and confirmations |
| Sold | % of shows who bought | Improve your offer or targeting |
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Usually slow response, too little follow-up, hard booking, or poor-fit leads. Track each stage to see where they drop.
Measure leads, contacted, booked, showed and sold, by source. The biggest drop is your leak.
For most businesses, responding within minutes and following up longer recovers the most leads.
Sometimes. If you respond fast and follow up well and still can't book, look at your targeting and offer.
It fixes speed, follow-up, booking and reminders. It won't fix a weak offer or the wrong audience.