Lofty (formerly Chime) is built for real estate, with IDX property-search websites, lead management and real-estate workflows ready to go. GoHighLevel isn't real-estate-specific and has no built-in IDX, but it gives you full control of texting, AI answering, funnels and automation across any business. Agents who want property search on day one usually pick Lofty; agents who want custom follow-up and more than one business in one system pick GoHighLevel.
Updated October 11, 2026
Confirm current Lofty plans and features with the vendor.
| Lofty | GoHighLevel | |
|---|---|---|
| Built for | Real estate agents and teams | Any business; set up for real estate |
| IDX property search | Built in | Not built in; needs a third-party IDX |
| Real estate workflows | Ready-made | You build them, or use a snapshot |
| Texting and AI answering | Included; check current AI features | Conversation AI and Voice AI, $0–$97 per sub-account |
| Funnels and landing pages | Real estate sites | Full funnels, websites and landing pages |
| Multiple businesses | One real estate business | Unlimited sub-accounts on $297 |
The platform only pays off once it's set up properly.
We set up your website, follow-up, booking and AI on GoHighLevel, then keep it running every month.
Go direct with the 30-day trial and our free setup call.
⚡ Extended 30-day trial — no charge until day 31.
Our bonus: sign up through our link and get a free 30-minute setup call with Ray, so you don't get stuck in week one.
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Many brokerages provide a platform. Check before paying for a second one.
On GoHighLevel, plan for a third-party IDX provider.
Make sure your database and notes come with you.
Budget setup time either way, or have it done.
For agents who want built-in IDX and ready-made real estate workflows, Lofty is easier. For agents who want custom follow-up, AI answering and funnels, GoHighLevel offers more control.
Not built in. Agents add a third-party IDX provider to their GoHighLevel site.
Yes. Chime rebranded as Lofty.
GoHighLevel starts at $97 a month plus usage and AI. Get a current Lofty quote for your team size to compare.
Yes. Many brokers use its funnels and follow-up for agent recruiting alongside client work.