The best real estate CRM depends on where your leads come from and what your brokerage already provides. Follow Up Boss is the go-to for teams working many lead sources. Lofty and BoldTrail combine a CRM with IDX websites. Real Geeks and Sierra Interactive pair lead-generating sites with a CRM. GoHighLevel gives you AI answering, funnels and texting you fully control, without built-in IDX.
Updated October 11, 2026
This is what a fast, automated response looks like from the customer's side.
New showing request: 123 Oak St
Hi Lauren, thanks for asking about 123 Oak St! Are you working with an agent yet?
No, just started looking
Happy to help. I can show it Saturday 10am or Sunday 1pm.
Sunday 1
✓ Showing booked: Sunday 1:00 PM
Example: automated text follow-up
Before they ask another agent.
Online or by text.
Matched to what they asked for.
Past clients become your best source.
How we set up the follow-up systems we build. Your settings can differ.
Confirm current features and pricing with each vendor and your brokerage.
A real estate CRM known for lead routing, calling and integrations; owned by Zillow.
Watch out: IDX websites come from other providers.
Formerly Chime; IDX websites, lead management and AI tools.
Watch out: get a current quote for your team size.
Formerly kvCORE; IDX sites and agent tools, often brokerage-provided.
Watch out: access may depend on your brokerage.
Lead-generating IDX websites with a built-in CRM.
Watch out: value depends on the ad spend behind them.
AI answering, texting, funnels for sellers, buyers and recruiting, all yours.
Watch out: no built-in IDX; add a third-party provider.
Online leads go to whoever answers first.
Many buyers and sellers take months. Keep them warm.
Referrals and repeat business come from staying in touch.
Real estate marketing must follow fair housing rules. Never target or exclude people based on protected characteristics.
The software is the easy part. Setup is where most businesses stall.
We set up your website, follow-up, booking and AI, connect your lead sources and keep it running every month.
CRM, texting, booking and AI in one platform, with our free setup call.
⚡ Extended 30-day trial — no charge until day 31.
Our bonus: sign up through our link and get a free 30-minute setup call with Ray, so you don't get stuck in week one.
Affiliate link: we earn a commission if you subscribe, at no extra cost to you.
Follow Up Boss for teams with many lead sources, Lofty or BoldTrail for CRM plus IDX, Real Geeks or Sierra for lead-gen sites, GoHighLevel for custom follow-up and AI.
Many do. Check before paying for another one.
Yes, with a third-party IDX for property search.
Start with what your brokerage provides, or a simple CRM focused on follow-up and past clients.
Yes on both: Chime became Lofty, and kvCORE became BoldTrail.